By Bárbara Ramírez / Development and Communication Leader
We participated in the third edition of San Quintín Beer Fest on Saturday, July 7, 2018 with the Branta Negra beer, a cause-marketing product. The event was held at Posada Don Diego, attended by approximately 400 people.
Eduardo Martínez from Posada Don Diego and Círculo Cerrado, organizer and host of the third San Quintín Beer Fest, joined the Terra Peninsular cause again by allowing us to share a stand with their brewery and participate with the Branta Negra.
Attendees were able to learn about the work of Terra Peninsular and taste the Branta Negra beer, they learned about the migratory bird and the goal of brewing a beer that supports a cause.
For many of the attendees, it was a great surprise to learn about the importance of this species and several of them decided to join the cause and buy their Branta Negra beer.
From November to March, the Branta Negra beer is on sale at Posada Don Diego.
This beer is a cause-marketing product created by Terra Peninsular along with Cervecería Escafandra.