Branta Negra craft beer is Terra Peninsular’s first cause-marketing product. This beer was produced together with Cervecería Escafandra, a local brewery in Ensenada. The first limited edition of 300 bottles was launched on April 2016 and it was a huge success! Under the slogan “Rebel with a cause”, Branta Negra is a seasonal bourbon porter craft beer, strong and elegant.
The profits will be used for conservation projects that include the protection of the winter habitats of the black brant (Branta bernicla nigricans) an endangered migratory species that spends the winter in San Quintín Bay, Baja California; its name in Spanish is Branta Negra.
This beer is only avaible from November through March, during this time the Black Brant spends the winter in the coastal lagoons of Baja California.
Over $1,300 dollars have been raised with the sales of Branta Negra beer. These proceeds will go to nature conservation projects in Baja California.
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