Branta Negra craft beer is Terra Peninsular’s first cause-marketing product. This beer was produced together with Cervecería Escafandra, a local brewery in Ensenada.
Under the slogan “Rebel with a cause”, Branta Negra is a seasonal bourbon porter craft beer, strong and elegant.
The profits will be used for conservation projects that include the protection of the winter habitats of the black brant (Branta bernicla nigricans) an endangered migratory species that spends the winter in San Quintín Bay, Baja California; its name in Spanish is Branta Negra.
Since 2016, this beer is only available from November through March, during this time the Black Brant spends the winter in the coastal lagoons of northwestern Mexico.
Over $1,300 dollars have been raised with the sales of Branta Negra beer. These proceeds will go to nature conservation projects in Baja California.
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