By Antonieta Valenzuela / Terra Peninsular Communications and Public Relations Coordinator
Barbara and I had the opportunity of attending to the XXII National Conference for Science and Technology Communication from August 6th to 9th, 2018, in the city of Guanajuato.
Since 1991, the conference has been organized by the Sociedad Mexicana de Divulgación de la Ciencia y la Técnica (Mexican Society for the Dissemination of Science and Technology) and this year it took place at the Marfil headquarters of the University of Guanajuato.
During the 4 days of the event, we attended different lectures, keynote lectures, analysis groups, book releases and poster exhibitions. Thus, we were able to get to know different science communication projects in the country: documentaries, podcasts, radio programs, radio soap operas, general interest magazines, websites, books, social media, YouTube channels, etc.
It was very enriching to learn from all these success stories and to know that the communicators are a community of people from different professions and motivated to share science and knowledge in Mexico. In addition, thanks to this congress we now have a different and integral vision of the science communication.
On the last day we participated with the lecture: “Mediterranews: the Mediterranean region turned into a magazine.” This was the first time we presented the magazine at a conference and we were able to share the background and origin of Mediterranews, we talked about the geographical context and the importance of the Mediterranean region, describing the content, sections and editorial design, as well as the achievements and results we have obtained so far.
At Terra Peninsular we have been publishing this magazine since 2016 and the knowledge acquired at this congress will be added to our strategy for this editorial product to grow and to gain even more outreach.
The most important lessons in this conference: knowledge is worth more to the extent that we communicate it, public science communication doesn’t seek to solve social problems but to understand them and propose solutions, and we also learned that science communicators do not necessarily have to be scientists.