César Guerrero Ávila was born in Mexico City. Although he grew up in an urban environment, he was always influenced by natural spaces. Both his paternal and maternal family are from Costa Esmeralda in the state of Veracruz. His upbringing was always connected to the sea, fishing, farming, and outdoor activities.
He obtained a Bachelor’s degree in Biology at the Faculty of High Studies, Iztacala, National Autonomous University of Mexico, where he began his first steps in the study of elasmobranchs (sharks and stingrays). Once he became a Bachelor in Biology, he migrated to the state of Baja California to study a postgraduate degree and obtain the title of Master of Science in Marine Ecology at the Center for Scientific Research and Higher Education at Ensenada.
Currently, he’s the Executive Director at Terra Peninsular and leads the most important conservation project in the Mediterranean region in Mexico that protects in the long term more than 75,000 hectares of dunes, wetlands, mud flats, marshes, grasslands, coastal scrubs, and pine-oak forests.