About us

Logo 20 aniversario de Terra Peninsular

Who we are

We’re a Mexican nonprofit organization committed to the conservation and protection of wildlife and natural ecosystems of Baja California.

Terra Peninsular was founded in 2001 by a group of people interested in protecting the natural heritage of the region.


To conserve and protect the natural ecosystems and wildlife of the Baja California peninsula.


The natural resources of the Baja California peninsula are protected and managed for sustainable uses that are compatible with ecological processes.

What we do

Our goal is to guarantee the protection of natural areas in the long term through a strategy that contemplates legal protection, adaptive management and ongoing work with communities.

We develop land conservation projects in the Sierra San Pedro Martir, San Quintin and El Rosario, marine projects in San Quintin, beach cleanups, bird conservation projects in Ensenada, environmental ethics and outreach projects, such as the Bird Festival.

Also, we have successfully implemented a volunteer conservation model in which private and communal lands can be certified as conservation areas with the environmental authorities in Mexico, this model is known as Area Destined for Conservation.


Thanks to constant efforts in the last 20 years, we have protected more than 130,000 acres of natural areas in Ensenada, Sierra de San Pedro Mártir, San Quintín and El Rosario.

  • 5 certified nature reserves, this means more than 10,000 hectares (around 24,700 acres) of safe habitats to endangered animals and plants.
  • San Quintín and Bahia de Todos Santos are sites designated by the Western Hemisphere Shorebird Reserve Network and protect the connectivity of the route used by migratory shorebirds.
  • Wetlands and coastal areas in San Quintin are protected as destination agreements and concessions through an agreement with the federal government.
  • San Quintin is part of the List of Wetlands of International Importance, making it a Ramsar site.
  • Over 35 sites of archaeological value have been found in the nature reserves of San Quintín and El Rosario, which highlights the importance of the region’s historical heritage.
  • Thanks to mammal monitoring, in 2018 we rediscovered the San Quintin kangaroo rat and it now has a safe habitat in nature reserves.
  • More than 150 snowy plovers have been born in Ensenada thanks to the efforts of the “The beach belongs to everyone” campaign.

How our projects are funded

We submit proposals to national and international foundations to receive funding.

We receive donations from people and companies interested in protecting nature and wildlife.

We have a catalog of cause-marketing products, from which we receive a percentage of the sales.

Throughout the year we launch fundraising campaigns.


  • Partners in Flight Award in recognition of the design of the Bird Festival and bird conservation projects.
Partners in Flight Awards

Partners, donors and allies

To achieve our goals, we work together with government institutions, organizations, companies, universities and foundations from all over the world.

Fiscal sponsor in the US

Endangered Habitats Leage (EHL)


  • Authorized grantee in Mexico since 2014.
  • Certification in Accreditation of Institutionality and Transparency 2020 granted by the Centro Mexicano para la Filantropia.
  • Certification in Equivalency Determination by NGO Source.
CEMEFI Institucionalidad y Transparencia 2020