About Us

Who we are

We’re a Mexican nonprofit organization committed to protect Baja California’s wildlife and natural ecosystems.

Terra Peninsular was founded in 2001 by a group of people interested in protecting the natural heritage of the region.


To conserve and protect the natural ecosystems and wildlife of the Baja California peninsula.


The natural resources of the Baja California peninsula are protected and managed for sustainable uses that are compatible with ecological processes.

What we do

We protect and manage natural areas in Baja California. Our goal is to ensure its long-term protection, and to achieve it we follow a strategy that includes legal protection, adaptive management and ongoing work with communities.

  • Identifying natural priority sites and certifying them through different conservation categories. 
  • Carrying out conservation actions in protected areas: biological monitoring, surveillance programs, attention to visitors, infrastructure maintenance and restoration.
  • Promoting the active participation of society through community engagement, events, festivals, and environmental education.

So far, we have successfully implemented the model known as Area Destined for Conservation. This is a volunteer model in which private and communal lands can be certified as conservation areas with the environmental authorities in Mexico.

Our impact

Thanks to continued efforts in the last 20 years, we have protected over 130,000 acres of natural areas in Ensenada, Sierra de San Pedro Mártir, San Quintín and El Rosario using different conservation models.

  • 5 certified nature reserves, this means more than 24,700 acres of safe habitats to endangered animals and plants.
  • San Quintín and Bahia de Todos Santos are sites designated by the Western Hemisphere Shorebird Reserve Network and protect the connectivity of the route used by migratory shorebirds.
  • Wetlands and coastal areas in San Quintin are protected as destination agreements and concessions through an agreement with the federal government.
  • San Quintin is part of the List of Wetlands of International Importance, making it a Ramsar site.
  • Over 35 sites of archaeological value have been found in the nature reserves of San Quintin and El Rosario, which highlights the importance of the region’s historical heritage.
  • Thanks to mammal monitoring, in 2018 we rediscovered the San Quintin kangaroo rat and it now has a safe habitat in nature reserves.
  • More than 150 snowy plovers have been born in Ensenada thanks to the efforts of the “The beach belongs to everyone” campaign.

How our projects are funded

We submit proposals to national and international foundations to receive funding.

We receive donations from people and companies interested in protecting nature and wildlife.

We have a catalog of cause-marketing products, from which we receive a percentage of the sales.

Throughout the year we launch fundraising campaigns.

Awards and recognitions

  • Honrar Honra by Promotora Ambiental as a distinction for environmental work in 2017.
  • Partners in Flight Award in 2019 in recognition of the design of the Bird Festival and bird conservation projects.
Partners in Flight Awards

Partners, donors and allies

CEMEFI Institucionalidad y Transparencia 2020
Leave No Trace Proud Partner

Our contribution to the global agenda

In 2015, the UN created the Sustainable Development Goals (SDGs) with the vision of protecting the planet, ending poverty, and ensuring that all people enjoy peace and prosperity by 2030. These goals have been adopted by 193 countries and define the necessary actions to achieve the universal principles of sustainability.

Of the 17 SDGs in the 2030 Agenda, we have committed to guiding our efforts by the following these goals:

Take urgent action to combat climate change.

Conserve and sustainably use the oceans, seas and marine resources.

Manage forests sustainably, fight desertification, stop and reverse land degradation, stop the loss of biodiversity.

Participate in the World Alliance for Sustainable Development.