About Terra Peninsular

We’re a Mexican nonprofit organization committed to the conservation and protection of the wildlife and natural ecosystems of Baja California.

Currently, we protect over 130,000 acres of natural areas.


Terra Peninsular conserves and protects the natural ecosystems and wildlife of the Baja California peninsula.


The natural resources of the Baja California peninsula are protected and managed for sustainable uses that are compatible with ecological processes.

What we do

We protect natural ecosystems that are home to endangered wildlife through legal protection, adaptive management and continuous work with communities.

Our strategy

Our conservation strategy has three main axes:

  • Land Protection.
  • Adaptive Management.
  • Community Engagement.

Where we work

We have presence in northwestern Mexico in the states of Baja California, Baja California Sur, Sonora, Sinaloa and Nayarit.

Our conservation efforts are focused on the mediterranean region in the western coast of ​​Baja California, mainly in Ensenada, Sierra San Pedro Martir, San Quintín and El Rosario. 

Key achievements

  • 3 nature reserves certified as Areas Voluntarily Destined for Conservation, two in San Quintín and one in El Rosario. 
  • 2 sites from the Western Hemisphere Shorebird Reserve Network, one in San Quintí and the other in Ensenada.
  • 5 Bird Festivals in San Quintín Bay.
  • The San Quintín lagoon complex is listed as a Wetland of International Importance by the Ramsar Convention.
  • We rediscovered the San Quintín kangaroo rat, a rodent species that was thought to be extinct for over 30 years.


  • We receive donations from people and companies interested in protecting nature.
  • We send proposals to national and international foundations to obtain grants.
  • We sell cause-marketing products, such as t-shirts, stickers, tote bags and the Branta Negra beer.
  • Every year we launch fundraising campaigns.

Our story

Terra Peninsular was created in response to a threat of massive habitat loss in San Quintín Bay as a means to counteract the damaging effects and potential total destruction of this bay.

At that time, there was no organization that had the legal feasibility of buying lands for conservation, something similar to what already existed in the United States with The Nature Conservancy.

In Mexico, although there were very strong and good organizations, they did not have the capacity or legal argument in their statues to acquire lands.

For this reason, on April 20, 2001, Terra Peninsular was created as a land conservation organization to protect the ecosystems of the peninsula of Baja California.

We were was founded by a group of conservationists and scientists concerned about protecting and conserving the natural ecosystems and wildlife of the peninsula of Baja California.